Oaks releases fourth edition of Fundraising in Sport for Development: State of the Sector Report

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Oaks releases fourth edition of Fundraising in Sport for Development: State of the Sector Report

05 March 2024
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Oaks has just published the fourth edition of Fundraising in Sport for Development in partnership with Laureus Sport for Good, The International Platform on Sport for Development, Yunus Sports Hub, dentsu Sport Analytics, and TAFISA. Each year, Oaks Consultancy publishes the results of its benchmark with a review of fundraising in the sport sector.

TAFISA Senior Manager Game Mothibi shared, "[the report] serves as a guiding light, steering organisations towards a future characterised by resilience, innovation, and impactful change".

This year's findings highlight the importance of proactive strategies in fundraising: "The results reveal that organisations are generally satisfied with their fundraising performance and capabilities. However, revenue growth is expected to slow for the first time in four years and fundraising targets remain difficult to meet. This is because organisations are more reliant than ever on a single source of income - grants. Organisations that are bold and innovative in their approach to fundraising generally achieve better results than those that are conservative. Ultimately, the results show an incredibly strong and resilient sector, which must now prioritise developing new skills and engaging new audiences in order to grow."

The report is available to download here.

Oaks report

 

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